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:O :O This XML file does not appear to have any style information associated with it. The document tree is shown below. https://www.blog.google/products/marketingplatform/ Google Marketing Platform en-us Tue, 02 Apr 2019 17:00:00 -0000 https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GMP.max-100x100.png https://www.blog.google/products/marketingplatform/ https://www.blog.google/products/marketingplatform/analytics/google-analytics-and-google-ads-powerful-pairing/ Tue, 02 Apr 2019 17:00:00 -0000 https://www.blog.google/products/marketingplatform/analytics/google-analytics-and-google-ads-powerful-pairing/ Google Ads Analytics article Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are looking for ways to deliver experiences that meet consumers’ rising expectations. For many marketers, the solution lies in gaining a deeper understanding of the customer journey. The integration between Google Analytics and Google Ads helps you accomplish this. https://storage.googleapis.com/gweb-uniblog-publish-prod/images/1060x442px_Analytics_Ads_Blog_Header_1.max-600x600.png Google https://www.blog.google/products/marketingplatform/analytics/google-analytics-and-google-ads-powerful-pairing/ https://www.blog.google/products/marketingplatform/360/dynamic-audiences-google-analytics-firebase/ Tue, 12 Feb 2019 18:00:00 -0000 https://www.blog.google/products/marketingplatform/360/dynamic-audiences-google-analytics-firebase/ Analytics Google Marketing Platform article Build better customer experiences with your app data using dynamic audiences in Google Analytics for Firebase https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DynamicAudiences-GA-Firebase.max-600x600.png Google https://www.blog.google/products/marketingplatform/360/dynamic-audiences-google-analytics-firebase/ https://www.blog.google/products/marketingplatform/360/deeper-connection-between-google-analytics-360-and-salesforce-sales-cloud/ Thu, 07 Feb 2019 11:58:00 -0000 https://www.blog.google/products/marketingplatform/360/deeper-connection-between-google-analytics-360-and-salesforce-sales-cloud/ Google Marketing Platform article Last week, we shared that the ability to share audiences from Analytics 360 to Salesforce Marketing Cloud is beginning to roll out. Today, we’re highlighting a number of enhancements to the integration between Analytics 360 and Salesforce Sales Cloud. This integration allows you to import sales pipeline data from Sales Cloud directly into Analytics 360, making it easier to connect your offline and online data. https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/offlineinsights-blog_1.png Google https://www.blog.google/products/marketingplatform/360/deeper-connection-between-google-analytics-360-and-salesforce-sales-cloud/ https://www.blog.google/products/marketingplatform/360/reach-customers-additional-marketing-channels-analytics-360-salesforce-marketing-cloud/ Thu, 31 Jan 2019 17:59:00 -0000 https://www.blog.google/products/marketingplatform/360/reach-customers-additional-marketing-channels-analytics-360-salesforce-marketing-cloud/ Google Marketing Platform article When we announced the Google Analytics 360 and Salesforce integration, we shared our plan to make Google Analytics 360 audiences available for activation in Salesforce Marketing Cloud. Today, we’re excited to announce that this feature is now starting to roll out to all Analytics 360 customers. Now you can customize more of your marketing channels to deliver seamless, relevant messaging to your customers. https://storage.googleapis.com/gweb-uniblog-publish-prod/images/SalesforceCloud-Header.max-600x600.png Google https://www.blog.google/products/marketingplatform/360/reach-customers-additional-marketing-channels-analytics-360-salesforce-marketing-cloud/ https://www.blog.google/products/marketingplatform/analytics/2019-richer-interactivity-data-studio/ Wed, 30 Jan 2019 18:00:00 -0000 https://www.blog.google/products/marketingplatform/analytics/2019-richer-interactivity-data-studio/ Data Studio article Google https://www.blog.google/products/marketingplatform/analytics/2019-richer-interactivity-data-studio/ https://www.blog.google/products/marketingplatform/360/analytics-360-solution-guide-how-todays-top-brands-gain-deeper-understanding-customer-journey/ Tue, 29 Jan 2019 09:36:00 -0000 https://www.blog.google/products/marketingplatform/360/analytics-360-solution-guide-how-todays-top-brands-gain-deeper-understanding-customer-journey/ Google Marketing Platform article Today, digital technology and mobile devices have put the consumer in control. The traditional, linear customer journey from awareness to purchase has been replaced with unique, unpredictable journeys—where no two are exactly alike. Understanding how customers engage at each step along the way is a key priority for marketers and an opportunity to deliver improved customer experiences that drive better marketing results. https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/Analytics360-SolutionsGuide-edit.png Google https://www.blog.google/products/marketingplatform/360/analytics-360-solution-guide-how-todays-top-brands-gain-deeper-understanding-customer-journey/ https://www.blog.google/products/marketingplatform/360/look-back-2018-google-marketing-platform/ Fri, 21 Dec 2018 14:00:00 -0000 https://www.blog.google/products/marketingplatform/360/look-back-2018-google-marketing-platform/ Google Marketing Platform article With the launch of new solutions and new resources, 2018 has been a busy—and exciting—year. As the calendar turns to 2019, now is a good time to reflect on a few noteworthy moments from 2018. https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Top2018Announcements-01.max-600x600.png Google https://www.blog.google/products/marketingplatform/360/look-back-2018-google-marketing-platform/ https://www.blog.google/products/marketingplatform/analytics/introducing-data-studio-community-visualizations-developer-preview/ Thu, 20 Dec 2018 17:00:00 -0000 https://www.blog.google/products/marketingplatform/analytics/introducing-data-studio-community-visualizations-developer-preview/ Data Studio article https://storage.googleapis.com/gweb-uniblog-publish-prod/images/image2_1_4YTz6dW.max-600x600.png Google https://www.blog.google/products/marketingplatform/analytics/introducing-data-studio-community-visualizations-developer-preview/ https://www.blog.google/products/marketingplatform/analytics/2018-year-data-studio-community-connectors/ Wed, 19 Dec 2018 10:00:00 -0000 https://www.blog.google/products/marketingplatform/analytics/2018-year-data-studio-community-connectors/ Data Studio article It's been a busy year for Data Studio Community Connectors. Since the developer launch, we've added over ten new features, had significant growth, seen partners grow their businesses, and collaborated with the community on open source projects. Google https://www.blog.google/products/marketingplatform/analytics/2018-year-data-studio-community-connectors/ https://www.blog.google/products/marketingplatform/360/new-google-marketing-platform-connectors-available-data-studio/ Wed, 12 Dec 2018 21:23:00 -0000 https://www.blog.google/products/marketingplatform/360/new-google-marketing-platform-connectors-available-data-studio/ Data Studio Google Marketing Platform article Data Studio gives marketers access to a diverse and growing catalogue of connectors for over 500 data sources to help centralize your datasets for simple reporting and visualization in one place. And we’ve recently added two more. https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/V2_BlogHeader_GMP_Data_in_data_studio_3.gif Google https://www.blog.google/products/marketingplatform/360/new-google-marketing-platform-connectors-available-data-studio/ https://www.blog.google/products/marketingplatform/analytics/announcing-kaggle-integration-google-data-studio/ Wed, 05 Dec 2018 17:30:00 -0000 https://www.blog.google/products/marketingplatform/analytics/announcing-kaggle-integration-google-data-studio/ Data Studio article Kaggle is now officially integrated with Data Studio, Google’s serverless business intelligence and data visualization platform. You’ll be able to connect to and visualize Kaggle datasets directly from Data Studio using the Kaggle Community Connector. Google https://www.blog.google/products/marketingplatform/analytics/announcing-kaggle-integration-google-data-studio/ https://www.blog.google/products/marketingplatform/360/four-ways-top-brands-deliver-faster-smarter-marketing-google-marketing-platform/ Tue, 04 Dec 2018 12:30:00 -0000 https://www.blog.google/products/marketingplatform/360/four-ways-top-brands-deliver-faster-smarter-marketing-google-marketing-platform/ Google Marketing Platform article In this new guide from Google Marketing Platform, learn more about the four ways top brands use advertising and analytics together to win customer moments. https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/00_GMP_BLOG_HEADER_10252018.gif Google https://www.blog.google/products/marketingplatform/360/four-ways-top-brands-deliver-faster-smarter-marketing-google-marketing-platform/ https://www.blog.google/products/admanager/disney-and-google-strategic-relationship/ Tue, 27 Nov 2018 18:00:00 -0000 https://www.blog.google/products/admanager/disney-and-google-strategic-relationship/ Google Ads Google Marketing Platform Google Ad Manager article Disney is bringing its entire global digital video and display business to Google Ad Manager, which will serve as its core ad technology platform. https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Blog_Post_Hero_Image.max-600x600.png Google https://www.blog.google/products/admanager/disney-and-google-strategic-relationship/ https://www.blog.google/products/marketingplatform/360/get-actionable-measurement-display-video-360s-insights-module/ Thu, 15 Nov 2018 19:00:00 -0000 https://www.blog.google/products/marketingplatform/360/get-actionable-measurement-display-video-360s-insights-module/ Google Marketing Platform article Explore the Insights module, where you can get all the campaign metrics you need to understand how your marketing is performing so you can take action to improve results. https://storage.googleapis.com/gweb-uniblog-publish-prod/images/dv360-blogseries-insights-04.max-600x600.png Google https://www.blog.google/products/marketingplatform/360/get-actionable-measurement-display-video-360s-insights-module/ https://www.blog.google/products/marketingplatform/360/connect-high-quality-publishers-and-broadcasters-display-video-360s-inventory-module/ Tue, 13 Nov 2018 20:00:00 -0000 https://www.blog.google/products/marketingplatform/360/connect-high-quality-publishers-and-broadcasters-display-video-360s-inventory-module/ Google Marketing Platform article Learn how media teams can use the Inventory module in Display & Video 360 to browse a diverse marketplace of media across formats, devices, and screens. https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DV360-BlogSeries-Inventory-04.max-600x600.png Google https://www.blog.google/products/marketingplatform/360/connect-high-quality-publishers-and-broadcasters-display-video-360s-inventory-module/ https://www.blog.google/products/marketingplatform/360/build-engaging-ads-display-video-360s-creatives-module/ Thu, 08 Nov 2018 17:09:00 -0000 https://www.blog.google/products/marketingplatform/360/build-engaging-ads-display-video-360s-creatives-module/ Google Marketing Platform article In Display & Video 360, use the Creatives module to design, produce and manage all of your ads. https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DV360-BlogSeries-Creatives-02_3.max-600x600.png Google https://www.blog.google/products/marketingplatform/360/build-engaging-ads-display-video-360s-creatives-module/ https://www.blog.google/products/marketingplatform/360/reach-right-consumers-display-video-360s-audiences-module/ Tue, 06 Nov 2018 03:00:00 -0000 https://www.blog.google/products/marketingplatform/360/reach-right-consumers-display-video-360s-audiences-module/ Google Marketing Platform article This is the third post in a series about Display & Video 360 innovations. https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DV360-BlogSeries-Audiences-04.max-600x600.png Google https://www.blog.google/products/marketingplatform/360/reach-right-consumers-display-video-360s-audiences-module/ https://www.blog.google/products/marketingplatform/360/smarter-media-planning-and-buying-display-video-360s-campaigns-module/ Thu, 01 Nov 2018 11:38:00 -0000 https://www.blog.google/products/marketingplatform/360/smarter-media-planning-and-buying-display-video-360s-campaigns-module/ Google Marketing Platform article The Campaigns module in Display & Video 360 is your starting point to plan, execute, and optimize cross-channel media buys. https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DV360-BlogSeries-Campaigns-04.max-600x600.png Google https://www.blog.google/products/marketingplatform/360/smarter-media-planning-and-buying-display-video-360s-campaigns-module/ https://www.blog.google/products/marketingplatform/360/bring-your-marketing-teams-closer-together-display-video-360/ Tue, 30 Oct 2018 11:13:00 -0000 https://www.blog.google/products/marketingplatform/360/bring-your-marketing-teams-closer-together-display-video-360/ Google Marketing Platform article Learn more about how Display & Video 360 helps media, data and creative teams work together to deliver relevant ads. https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/1029_DV360_BlogHeader_Intro-Post_r2.gif Google https://www.blog.google/products/marketingplatform/360/bring-your-marketing-teams-closer-together-display-video-360/ https://www.blog.google/products/marketingplatform/360/reach-youtube-users-connected-tvs-new-tv-screen-device-category/ Tue, 16 Oct 2018 16:00:00 -0000 https://www.blog.google/products/marketingplatform/360/reach-youtube-users-connected-tvs-new-tv-screen-device-category/ Google Marketing Platform article Google https://www.blog.google/products/marketingplatform/360/reach-youtube-users-connected-tvs-new-tv-screen-device-category/